Readz Analytics/Traffic
What are "traffic analytics?" Traffic analytics are a series of data designed to help you better focus your customers where you want. By learning your customers’ viewing habits, you can tailor your Readz page to influence their behavior. Readz Analytics are only available to Readz accounts "Growth" or higher. Please contact sales@readz.com if you would like to talk with us about adding traffic analytics to your Readz account.
If you'd like to learn more about how to get the most out of your conversions, click here.
More about Traffic and Conversions Analytics in our video below.
Starting Out To access traffic analytics from your Dashboard, click the “Analytics” link just above your project, then select the “Traffic” tab. You can view analytics for different projects by selecting one from the “URL” drop down list.
What is a “Session?” A visit to your project from a single device and within a certain timeframe will count as one session. If a person goes to your Readz project on their phone, you’ll get one session in analytics. If that person takes less than a 30-minute break, then continues reading, it will still only count as one session. Any activity beyond an idle time of 30-minutes will count as a second session. The main difference between Readz Analytics and Google Analytics is that Google Analytics does not count record a session if the page is viewed for less than 60 seconds. Readz records a session as soon as a page gets a unique view.
Sessions and Dwell Time Graphs The first graphs you see when viewing a traffic analytics page are the Session and Dwell Time graphs at the top. The Sessions graph is a visual overview of the number of visits to your page at a given time of day. The dwell time is another measurement you can see in Readz Analytics. Dwell time is a metric used to measure the duration of user-engagement, ending when the last interaction on the page (scroll, click, etc.) occurs. You can click a spot on either graph to highlight how many sessions you had during that particular time of day. You can change the time frame these charts display by selecting week, month, year or lifetime just above the charts. Changing the time affects all data on the page, not just the Sessions and Dwell Time charts.
Sessions Chart The Sessions chart provides you with specific information about how sessions view individual pages. The chart shows the number of views, number of sessions, duration of sessions and number of shares for a given page.
Other Data
View - A visit to your page. Sessions - A visit to your project from a single device and within a certain timeframe will count as one session. If a person goes to your Readz project on their phone, you’ll get one session in analytics. If that person takes less than a 30-minute break, then continues reading, it will still only count as one session. Any activity beyond an idle time of 30-minutes will count as a second session. The main difference between Readz Analytics and Google Analytics is that Google Analytics does not count record a session if the page is viewed for less than 60 seconds. Readz records a session as soon as a page gets a unique view. Dwell time - Metrics used to measure the duration of user-engagement, ending when the user leaves the tab that has the URL. Dwell time is calculated from the moment a page is viewed until the last interactive (a click, a scroll, etc.) Shares - How many times a page was shared to social media (Facebook, Twitter, LinkedIn, etc.) Devices - The percentage of your visitors who used either a desktop, tablet, or a phone to view your project. Geolocation - Country your visitors accessed your project from. If you see N/A, this means those visitors had their browser’s location tracking turned off. Traffic Sources Direct - Traffic coming directly from typing in the URL into the browser URL bar, or accessing the site through a bookmark.
Custom - Coming from campaign related link, such as links with UTM tags.
Paid - Traffic coming from paid advertisements, such as Google adword links.
Links - Coming from the direct URL from another website.
Social - Coming from a social media site
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