Setting Up Conversion Tracking and Goals
Step-by-step
With Readz, you are able to track any call-to-action elements you may have on your page. We also refer to these elements as “CTAs,” and they encompass ads, social sharing buttons, subscription sequences, or anything that requires further action by the customer.

******
To access our conversion tracking tool, your account on Readz must first be at least "Growth" or higher. Please contact sales@readz.com if you would like to talk with us about adding conversions to your Readz account.
4. Assign a goal to the element
Select an existing goal from the “Goal” drop-down menu or
Create a new one by clicking “Manage Goals”
Click “Create” while in the “Manage Conversion Goals” window.
Choose a name for this new goal. In the example below, I chose to name my goal “Ads,” since this element is an ad.



******
To access our conversion tracking tool, your account on Readz must first be at least "Growth" or higher. Please contact sales@readz.com if you would like to talk with us about adding conversions to your Readz account.
Adding a conversion to an element

While in the Readz Design Studio, open the page where you have your Ad / CTA 1. Select your Ad / CTA 2. Check the box “Track in Analytics” 3. Give your ad a name that will be easy to recognize later when checking Analytics
4. Assign a goal to the element
Select an existing goal from the “Goal” drop-down menu or
Create a new one by clicking “Manage Goals”
Click “Create” while in the “Manage Conversion Goals” window.
Choose a name for this new goal. In the example below, I chose to name my goal “Ads,” since this element is an ad.
5. Close the “Manage Conversion Goals” window. 6. Select the newly created goal from the “Goal” drop-down menu. 7. Apply the same goal to all the ads in your project following the steps 1 to 6-a. Remember to give a distinguishable, non-repetitive name to each one of your ads in step 3.
Using the Conversion Analytics Dashboard

Once you have defined all of the actions you want to be tracked, you can observe those analytics through the conversion tracking dashboard. To access the conversion tracking dashboard, click on "Analytics" in the header of the Readz editor, then make sure you're viewing the conversions tab.

From the dropdown, select the URL for which you want to view data. If you want to view the data for a specific project, you can select it from project dropdown, too.

To adjust the time frame shown, you can adjust from the time frames provided.



Step by Step: Checking and Understanding your Analytics Click on Analytics on the Dashboard and then the Conversions tab. 1. Select the project you want to measure. 2.Select Ads (the goal you just created for tracking the Ads) from the Goal drop-down menu
4. Scroll to “Conversions by page” 5. Expand the page you want to check 6. A list of all the ads in that page will be displayed. This will give anyone who looks at analytics an overview of how each call-to-action is doing. This is another reason it’s important to apply specific and intuitive nomenclature to your elements. 7. Here you can see the amount of times each of your ads was clicked in the selected page. The number in the Conversions column tells you how many times that specific ad was clicked on that page. The number in the Entrances column tells you how many times that page was viewed. The third column, Conversion Ratio, shows you the conversion ratio of each ad.
POWERFUL, INTUITIVE DIGITAL PUBLISHING SOFTWARE
Drag-and-drop content creation, integrated marketing tools and performance analytics, all in one platform.
DESIGNERS AT THE WORLD'S LEADING BRANDS ARE ALREADY USING US
GET UPDATES
Thank you & welcome!
GET UPDATES
Thank you & welcome!