Marketo Content Marketing Made Easy
Marketo Content Marketing Made Easy
Marketo is one of the top-rated marketing automation platforms, and it offers you top-notch solutions for lead management, account-based marketing, and pretty much everything that is related to tracking, scoring your leads, and sending them the right email follow-ups.
Marketo even offers you the possibility to scan through all of your existing content on your site like videos, white papers, case studies etc and suggest the most relevant content to your customers.
So, with Marketo, you will have a powerful engine that allows you to engage with prospects and existing customers, using your content. All you need now is content - but you already knew that!
If you want to create great-looking, responsive microsites, landing pages, white papers, or pretty much any type of content marketing asset, then
Readz
is an ideal content creation platform to use next to Marketo.
Marketo Integration with Readz Content Creation
Readz offers an integration with Marketo so that you can get the most out of both platforms. This integration makes it easy for you to track and analyze content assets created with Readz alongside your other marketing efforts. With Marketo, you can view detailed analytics about traffic and visitors and you can see how many leads your content on Readz generates.
Here’s what you can do with the new integration:
Lead tracking of your content with Marketo
In the preferences section of your Readz dashboard, you can add your Marketo Munchkin ID to enable lead tracking on your publication. This allows you to track all viewers of your site, as well as the amount of page visits and clicks that your microsite receives.
Marketo follows each of your visitors and logs each page they visit, each click they make, and let’s you know if a visitor has viewed your publication multiple times. You can view this data in Marketo to have a better understanding of who your most active viewers are so you can determine how to follow up with them and rank them as leads.
How to embed Marketo forms and social widgets into Readz
Marketo design studio to build out the forms you want to use to gather reader’s data. Once created, save and finish. From the ‘Form Action’ drop-down, hit “Embed code”.
You’ll have two choices - Normal and Lightbox. The differences between them are that a Normal form will just appear on your page, while a Lightbox form will fade-in on page. Select the embed code text, and copy it. On your Readz page, drag-and-drop a script element onto the canvas. In the script element’s source, paste over the current placeholder text with the copied Marketo form text. In the editor, your form will not show, so please use the preview URL to test your form.
An extra feature is that when you paste in the embed code into Readz, it’ll recognize that you’re trying to attach a Marketo form. A dialog popup will appear letting you know that the system automatically attached the Marketo Munchkin ID to your publication.
Here is an example of how a Marketo embed form can look on content built with
Readz
.How to track leads from Readz on Marketo
Marketo has a built-in Analytics tool that what your leads are up to! Together with the forms and social widgets, you can capture names and emails of your readers. If they decline to fill out said forms, no need to worry...Marketo still tracks them but labels them as “Anonymous Leads”. Based on the reader’s IP address, you can see the geolocation of your audience. You set up Munchkin use in the Munchkin page in the Admin area of Marketo.
Marketo Embed Forms
One of the best parts of this integration is that you can now create forms on Marketo and embed them directly into the pages of your content asset in Readz to help drive conversions. Once you create your form on Marketo, all you have to do is copy the embed code and then paste in the code in a Readz script element.
Use Marketo forms so your viewers can subscribe, request a demo, or sign up for email updates. After viewers fill out your forms, you can review the form data in Marketo and follow up with your leads accordingly. This will help you better understand how many leads and conversions your microsite generates.
Marketo Social Widgets
In addition to forms, you can also embed social widgets you create with marketo into Readz. Add interactivity to your Readz publication by inserting the polls, social sharing icons, sweepstakes, and promotions that you create in Marketo. Just like with forms, all you have to do is paste the embed code into a script element into Readz. All of the data from these forms will be tracked and viewable in Marketo.
Social Sharing tracking
While creating your forms, Marketo gives you the option to let users fill the form out with their social media information.
Find out more
about Marketo's social form fill feature.How to find your Marketo Munchkin ID on Marketo.com
- Once you’ve logged in, go to Admin
- Navigate to Munchkin
- Copy the Munchkin ID. You do not need to copy and paste the javascript code they provide you!
To attach your Marketo Munchkin ID to Readz, go to Preferences. In the upper portion of the page, you’ll see a text field for your Marketo Munchkin ID. Paste that ID in and then hit APPLY to save.
How to embed Marketo forms and social widgets into Readz
Use Marketo design studio to build out the forms you want to use to gather your readers' data. Once created, save and finish. From the 'Form Action' drop-down, hit “Embed code.”
You’ll have two choices - Normal and Lightbox. A Normal form will appear on your page 'normally,' while a Lightbox form will fade-in on the page. Select the embed code text for the option you want, and copy it. On your Readz page, drag-and-drop a script element onto the canvas. In the script element’s source, paste over the current placeholder text with the copied Marketo form text. In the editor, your form will not be rendered, so please use the preview URL to test your form.
When you paste in the embed code into Readz, it will recognize that you’re trying to attach a Marketo form. A dialog popup will appear letting you know that the system automatically attached the Marketo Munchkin ID to your publication.
How to track leads from Readz on Marketo
Marketo has built-in Analytics that tells you what your leads are up to. Together with the forms and social widgets, you can capture the names and emails of your readers. If they decline to fill out said forms, no need to worry...Marketo still tracks them and will label them as “Anonymous Leads.” Based on the reader’s IP address, you can see the geolocation of your audience.
Social Sharing tracking
While creating your forms, Marketo gives you the option to let users fill the form out with their social media information.
Find out more
about Marketo's social form fill feature.How to do content marketing with Marketo’s marketing automation platform. See how to map leads from your Readz content into Marketo.
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