Online Content: How To Nail A Positive First Impression
These days, nearly everything is discovered online. We oftentimes get our first impression of a brand through its online presence, and we form opinions in a matter of 0.05 seconds (about the time it takes to blink.) Yet the importance of these impressions is generally underrated. Research shows that subsequent impressions, no matter how contradictory, do little to compensate for opinions made during the first impression - bringing a literal meaning to the saying...
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