Page Speed Load Time and Why It Matters for SEO
Do you want to significantly increase your search rankings, engagement, and conversions? Are you looking to boost the impact of your mobile content marketing efforts?

Then start with this simple tactic: Make your pages load extremely fast. That’s right, the need for speed isn’t just for fighter jets and stock cars. Quickness, in particular consistent and rapid page load times, is absolutely essential for mobile content success. Why? The most common answer is that site speed is an important part of what search engines value. This is true, to be sure. Google (and the other search engines) have made it explicitly clear that site speed is a core component of search rankings, both for desktop and mobile. However, the value of site speed goes far beyond just SEO. Search engines reward speed because consumers reward it. Nearly half (47%) of Internet users expect a site to display in under two seconds, and its been shown that they steadily click away with each additional bit of time it takes to load. This means faster pages are much more valuable than slower ones. As Google put it in a note highlighting the importance of speed to publishers: “Fast and optimized pages lead to higher visitor engagement, retention, and conversions.” That’s all well and good, but how do you actually boost your site speed? Here are a few tips:

Different Ways to Test and Improve Your Page Speed Load Time
Once again, one of the biggest problems for companies is that they focus so much on SEO, building relationships, and creating engaging content that after a while they forget to check the load time of their pages. Even worse, sometimes pages will load at an OK speed for some people or some browsers, but not others. This makes testing your load time incredibly important. In fact, it is recommended you check your page speeds at least twice per year.
Step #1: Tools to Use. You need to first be able to determine what might be slowing down your pages or if your pages are even slow in the first place. Tools are a great place to start.

Google PageSpeed Insights
This is probably my favorite tool because it’s so easy to use, and it’s powered by Google, so you know you’re getting advice straight from the horses mouth. All you have to do is visit the tool and type in your URL.

Results will then pop up and will tell you everything you could possible want to know about your speed and what might be slowing it down. It offers a desktop and a mobile report and breaks up its information into three categories: Should Fix, Consider Fixing, and Passed Rules. You can then click on a link to see what you need to do to make changes. For many companies, this is all you’ll need to do to be on your way.

This tool is divided into the analytics and optimization categories. The analysis tools let you see how fast (or slow) your page is, install browser extensions to obtain suggestions on how to better page speed, and utilize Insights API, which is integral to webpage optimization.

The optimization tools are based on the actual PageSpeed service that empowers you to make your page speed remarkably faster for your users (you even get to test how much quicker pages will load).
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