Why The Microsite Is An Excellent App Alternative
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Let's talk mobile apps. Now we know you are a savvy bunch, but to clear any potential confusion, let's quickly define the term. A mobile app, or native app, is an application that is downloaded and installed on a mobile device. To get a mobile app, users must go to an app store (e.g., iTunes, Google Play), search, and install.
 
You’ve probably done this dozens of times. But have you ever thought about how many apps you’ve uninstalled, because they fell short of expectations or for some other reason. Take a second to think about it.
 
You've probably uninstalled a good portion of them, maybe even the majority of them.
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