Why Google Analytics Is Not Accurate
By Bart De Pelsmaeker
Call me naive, but for a long time I thought that data from Google Analytics was unquestionable. Of course it was correct data - it was supplied by Google! Big was my surprise when I delved deeper into the topic and found that the data is not so correct...or is it? You will find in my article below a list of reasons and causes for Google Analytics not to be accurate, as well as some practical ways of how you can tackle at least some of those problems.
How does Google Analytics work
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