Storytelling In Marketing:
Why It's Important & What Is The ROI?
Welcome to this comprehensive how-to guide to storytelling in marketing. What is brand storytelling, what are the elements for success, what is the ROI and some real life examples and inspiration!
By Bart De Pelsmaeker
What is brand storytelling?
If storytelling is the sharing of events through words and images for the purpose of education and entertainment, then brand storytelling is exactly that, as it relates to your brand.

Why is it important?
Storytelling in marketing is vital to the success of your brand because of the connection-­building power it contains. Powerful connections = loyalty and trust, two things you cannot buy, but have everything to do with the livelihood of your brand and ROI. Our guide to storytelling marketing is a comprehensive “how to” for telling your brand’s stories. From the “why’s” of its importance to the discovery of best strategies, our brand storytelling guide provides you with the tools to create an exciting experience for your audience.
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