Web analytics help you:
  • discover which content resonates with your readers,
  • track and evaluate patterns of behavior,
  • measure success and
  • generally get powerful feedback on what users are doing on your site.
Using online magazine analytics has become even more important to help you understand the differences between how desktop and mobile users interact with your content and your site. Looking after mobile usability is key as discussed in this article, and analytics can help with that. As a brand publisher, analytics can also answer 4 key questions:
  • How long do people spend reading your online magazine?
  • What devices are people using to read your online magazine?
  • How many people are reading your online magazine?
  • What actions are readers taking? Which CTA's are they clicking?
ONLINE MAGAZINE ANALYTICS: WHY YOU SHOULD TRACK YOUR READERSHIP
How much do you understand about the readers of your online magazines?

If you’re not using online magazine analytics then you’re really missing out on a powerful tool to better target your content marketing efforts.
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