Publishing a customer magazine online is an excellent way to boost engagement with the audience you’re trying to reach.

But before you can do that you have a big decision to make about the right technology to use for online magazine publishing. One aspect of that is educating yourself about content delivery technology.

Here’s a guide to three of the main online magazine publishing solutions: PDFs, flipbooks and web apps. That said, not all digital magazines are successful, just as not all print magazines are successful. The reasons online magazines fail are varied, but often they come down to a common set of content and distribution issues. To help avoid these pitfalls, here are some of our best practices to follow:
1) Using PDF For Magazine Publishing - Pro & Cons
PDFs have been around since the early 1990s and were once the de facto standard for cross platform and cross device information sharing.

PDFs allow you to replicate your print publication in full, complete with color images and layout, but now that the world is becoming more mobile, we believe they don’t work as well. As we mentioned in our white paper guide, smartphone users, who according to Google’s data are driving the mobile revolution, can’t easily read and resize content and turn pages on PDF documents. And even on larger screens, some PDFs don’t display well. (In fact, Adobe’s got a page dedicated to troubleshooting PDF problems – and that’s just for PCs!) From a marketing viewpoint, there are other issues. Marketers need to know how people are interacting with content so they can make their content strategy more effective.

With a PDF, you will know if someone has downloaded the PDF, but you won’t get fine detail about what they looked at within the publication. That’s why we believe there has to be a better online publishing solution than PDFs.
Are Online Flipbooks The Best Technology & Software For Online Magazines?
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