Are you looking to optimize your website for mobile visitors? Not sure which mobile URL option is best? Before you decide on which path to follow, it is important to understand that “best” for most publishers encompasses three different things when it comes to mobile URLs:
Mobile URLs: Website or Responsive Design?
  1. The optimal experience for mobile users;
  2. The easiest solution to manage internally; and
  3. The most effective strategy for search engine optimization.
Since the priority of those three goals varies from organization to organization, there is currently no single solution that is guaranteed to work for everyone. However, you basically have two main options when it comes to mobile URLs, so it’s relatively easy to decide on which is better fit once you understand the pros and cons. Without further ado, here are the two most popular paths:
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