Internal magazines are a great way to keep employees engaged, informed, and excited to be a part of your company. Strong internal communication can have far reaching, positive outcomes, like keeping your employees vested in your company’s success, hungry to help it succeed, and ultimately, creating a culture of advocacy from the inside out. Oh, to return to the simplicity of two tin cups connected by a string! But let’s face it, today’s content is online and creating a great digital internal publication has its challenges. It needs to be both interesting and visually appealing to the reader as well as easy-to-make for the creator. Efficiency and ease-of-use are key because, as important as internal magazines are, spending too much time and internal resources on producing them can be counter-productive. There are a handful of digital platforms that exist to help you create beautiful, customized and branded content in a fraction of the time it would take for you to create and distribute from scratch. The features and strengths of each platform vary, so let’s take a closer look at which platform is the best for your internal communications purposes.
The first question is, do you want to create an app or a digital publication? Though apps have plenty of enviable features, keep in mind that magazines are a form of ephemeral content. They go out periodically, and each issue is separate. One month's or quarter’s information doesn’t replace that of the previous quarter, but it does make it irrelevant to a certain extent. A mobile app is designed to hold and organize lots of content, but the more content it contains the larger it is. By developing an app, you’re putting up a barrier to entry that isn’t necessary. Using digital publisher, Yudu, the Football Association (FA) published an app that acted as an interactive training guide for its coaches and players. It’s OS limitations require updating, and it’s fairly large size discourages frequent downloads. Additionally, the design can become quickly outdated, and an app doesn’t provide the flexibility necessary to adapt. See a screenshot of the FA publication below:
App Vs Publication
Internal Magazines In A Digital World
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