Creating a digitally interactive experience can seem difficult, time consuming and expensive. Is it even necessary? If you want to increase sales (or any other business goal) and not get left in the dust by your competition, the answer is resoundingly yes. You might think you can’t afford the right digital publishing tools to create great-looking content, but the truth is you can’t afford not to. Given that we are such visual creatures, simply throwing up a page with endless product images or a novel of text doesn’t get the job done. Instead, it’s vital to present your viewers with a good-looking design and story that draws them in and makes them want to stay. But hurry, because you only have 3.42 seconds before your visitors make a judgment on the credibility of your page based on your design! Great-looking, interactive content, or the lack thereof, impacts all aspects of your business, whether you realize it or not.
1. 45% of consumers say they make judgments about the credibility of websites based on design alone. 2. 2/3 of people would rather read something beautifully designed than something plain.
3. Visual content drives 567% more inbound links than text-only. 4. 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
Digital Publishing: 10 Reasons To Create An Interactive Experience
Digital Publishing Suite Solutions
Design: Who cares what my site looks like? It’s the content that matters, right? NOPE.
Video: I’m in digital publishing, not film. Do I really need to think about adding in some videos? YUP.
5. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. 6. 53% of customers feel more favorable towards companies whose mobile sites provide instructional video content. 7. Syndacast predicts 74% of all internet traffic in 2017 will be video.
Don’t believe me? That’s ok. Here’s what content marketers already using interactive content had to say:
8. 81% agree that interactive content grabs attention more effectively than static content. 9. 79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures. 10. 66% agree that audience engagement has increased since their organization started using interactive content. Whether you’re already creating an interactive experience or not, you’ll want - and dare I say need, a digital publishing platform that allows you to add interactivity to your content without an external service. This will make your life much easier now, and in the future.
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Visual content: I have a blog on my website, isn’t that enough? NOPE.
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