The new year is well upon us and many companies have wrapped up another milestone: the end of the financial year.

The end of last year was the time to make sure everything balanced and put the finishing touches on this year's plans.

Even more important, it was time to finalize annual reports. So how does this relate to content marketing?
Annual reports have been a requirement since the early 20th century, and their look and feel hasn't changed much since.

For decades, the annual report has been designed as a print publication and for many companies the only nod to a more modern approach has been to make this important PR tool available for online distribution as a PDF.

That's an unfortunate mistake, especially now that audiences are more likely to be reading those documents on desktops and more and more on mobile devices. Some PDFs are really hard to navigate but luckily there are better ways, why not embrace it.

We believe the answer is to make the content of annual reports responsive. What do we mean by that? It's content that's optimized for reading not only on desktop but also on mobile devices. The latest statistics show that people aren't just using their mobile devices on the go; they are using them as leisure devices in the evenings. And they are reading everything from customer magazines, to white papers to other business content. It's not a big stretch to think that they will soon want to read your annual report on their mobile devices too. Responsive, mobile adapted content increases readership by providing a great reading experience. That's why both companies and readers will gain significant benefits from mobile adapted annual reports.
Annual Reports: A Long Tradition
Interactive Annual Reports & Content Marketing: How Does It Work?
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