Is print dead? Who knows? What we do know is that digital magazines are gaining in popularity, both in America and Europe.

Pew Research shows that news reading is a popular activity for tablet users. Some 64% of tablet users read news weekly and 37% do this daily. The percentages are similar for smartphone users at 62% weekly and 36% daily. Since even more people will own smartphones and tablets every year, digital magazines likely to become even more popular.

Doing brand publishing? Digital magazines makes more sense than ever. A lot of marketers are using customer magazines as an effective tool to create a deeper relationship between brands and its customers. When I was at the Content Marketing Conference in Ohio last fall, Joe Pulizzi asked the audience who was engaged in custom or brand publishing, and more than half of the audience raised their hand. That’s why you need to create a digital magazine as part of your content marketing strategy.

Yet many marketers are still sending out their magazines only in print, and when they do bring it on-line, it is often based on a PDF format. Which is basically print. There is of course nothing wrong with print, it is just that print is print and digital is digital. They are two different mediums.

Here is a guide that will help you get started with creating a digital magazine.

How to create a digital magazine

A complete guide!
By Bart De Pelsmaeker
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