digital-magazine-technology
How Digital Magazine Technology Can Make or Break Your Magazine Business
Are you paying attention to the three “Ds” of digital magazine technology? If you’re like most marketers you are probably focused on first two: Development and Discoverability.

This, of course, makes sense. Without development—actually creating the digital magazine—there is no product. Similarly, without discoverability—i.e., building awareness for it—there is no audience. Each of these undertakings is important and difficult (especially discoverability, which we covered in this earlier post).

However, they take up so much bandwidth that marketers often fail to grapple with the third key element of success: Delivery.

In the heyday of physical magazines, the importance of delivery was rarely overlooked. After all, it was clearly challenging (and expensive) to quickly get the latest print magazine or catalog to newsstands or post it via mail, so there was plenty of attention paid to infrastructure and efficiency.

These days, however, digital magazine technology has made the issue seem less important. After all, if a magazine is now just pixels on a screen, isn’t it easy to deliver? That, unfortunately, is not the case. In fact, in many ways, digital delivery of digital magazines has somehow become almost as challenging as physical delivery.

GETTING FOUND IS IMPORTANT FOR ALL MARKETEERS AND PUBLISHERS ENGAGED IN DIGITAL MAGAZINE PUBLISHING. BUT INSIDE A WALLED GARDEN LIKE APPS STORES, DISCOVERABILITY IS LARGELY DRIVEN BY YOUR EXISTING OUTSIDE REPUTATION.

Let's explore why this is and what you can do about it!!
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