How to Choose the Best eCommerce CMS To Dominate Content Marketing
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eCommerce content is not like its counterparts in B2B. eCommerce content has its own characteristics. Increasingly, brands realize that rich, visual content experiences matter. It is about selling a lifestyle, and that means bigger, better content is needed to engage consumers.
Quote from Greg Wise at Hubspot B2C eCommerce companies have their own content creation needs. Research from the Content Marketing Institute (CMI) highlights the differences between content produced in B2B and B2C in a concise and understandable manner.
In B2B
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