SEO in Readz
Learn more about search engine optimization and how to optimize your page for search results.
TRANSCRIPT

This video will cover the SEO or Search Engine Optimization settings in Readz, and how you can optimize your content to ensure superior ranking results from Google, Bing and other search engines. We’ll cover 5 aspects of search engine optimization. Speed and performance, image optimization and how Readz helps you with that, we’ll talk about title, description and tags, and how to adapt those, hx-tags, and lastly how we can quickly disable indexing by Google and other search engines. Let’s start with speed and performance. For this we can use a free tool from Google to analyze our SEO, speed, and code optimization. Here’s a url to this tool, you can use this to look at the insights of any page, so why not use it for yours! Let’s take a look. Here we are on the “Page Speed” tool by Google. Here we can enter any url and see the pagespeed insights as collected by Google. To get an idea, let’s look at a website that everyone knows, Microsoft.com. Here we can see it’s rated 80 out of 100 for desktop performance, and 58 out of 100 for mobile. These may seem low, but Google is pretty strict with their ratings. Let’s look at another company, Apple. Apple is only at 76 for desktop, and a 58 for Mobile, not much better. Let’s see how content on Readz measures up. Lately we’ve been devoting a lot of time and resources to improving our SEO and speed optimization. Because we’re hosting the content for you, any code you put on Readz will take advantage of that.. You can see that Google ranks us at 93, and 84 for mobile. This is actually an evaluation of the Readz tutorial page that you’re on right now. If you want to see why Google is telling you that your page still needs work, or the performance is poor, you can scroll down to see the specifics. We can see a breakdown here of what Google tells us are the problems. Things like eliminate Javascript, or optimize CSS delivery, but we can see here that the problem is Google fonts. So many things here that are slowing down the performance are necessary tools like facebook pixels, typekit or Google fonts. This slows down the performance, but it’s a price we’re willing to pay. Compared to sites such as Microsoft and Apple, content on Readz will have superior performance, and better speed and search engine optimization. So you’ll get higher rankings by having your content on Readz. Let’s talk briefly about image optimization. One of the most common reasons for poor ratings from Google is failure to optimize your images properly, or having images that are unnecessarily large. For SEO purposes, Readz automatically optimizes and downsizes your images. This happens at two points in time: when you upload the image, and when you publish the page. We’ll go into detail on this in a separate video. But you can always check on the size of your images by double clicking on an image to open the media library. Here you can see the file size, 93.7 KB which is ok for us, and the resolution, and whether or not it’s being optimized. And here you can also turn optimization on and off. Next we’ll talk about title and image tags. Let’s open up our SEO Settings from the menu on the right. Here we can see a mockup of how Google is going to see our pages, and how potential users will see our pages in search results. Readz wants to make it as easy as possible for you to control these, so here we can edit whatever we would like, and it will update the search results accordingly. Let’s say I want this inner page to appear as “Perfect Web Layout” in search results I can change this here. I can also update the url, as well as the description. Another tool here, which many people miss, is the ability to add image titles and descriptions. Here you can see all of the images appearing on your page. Google won’t know automatically what your images are, and it gives preference to pages with tagged and titled images. It’s very easy to do this in Readz. Make it a habit to come to SEO settings before publishing, and make sure all images have appropriate titles and tags. This not only makes your page more accessible for screen-readers, but also boosts your SEO rankings. Other tags that Google looks for, are structure tags, or hx tags. They want to know which items are headings, which items are subheadings, which items are paragraphs and so on. By looking at the page, we can see visually where the heading is, but it’s not so easy for robots. So to make it easier, we’ll need to make sure these different elements are tagged correctly. To apply structure to our content, we’ll tag headings as H1, and subheadings as H2 for example. We’ve tried to make this as easy as possible, by connecting it with our styles. can do this by selecting the text box, and going to my text styles. Here I can see all of the heading options below, and I’ll mark this title as a H2 by simply clicking H2 here. Now Google will know this is an heading 2, and if I apply this style to a new piece of text, it will automatically be tagged as H2 as well. It’s a good idea to set up your structured tags while you are creating your text styles. Lastly, I’ve you want to turn your search engine indexing on or off, we can do that in preferences. It may be that you don’t want your site to appear in search results, which in that case you would turn search engine indexing off.
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