Search Retargeting: Why It Matters & How To Get It Right
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By Annie Sisk
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Even as web-based marketing and advertising technologies evolve at breakneck speed, ecommerce sites have proven themselves particularly nimble. It's no surprise, then, that behavioral retargeting is so widely embraced by the ecommerce community. Retargeting based on user behavioral criteria encompasses a range of formats. One of the most promising, especially for ecommerce, is search retargeting. Indeed, if you want more customers to your ecommerce site, consider adding search retargeting to your marketing mix. Search retargeting is an efficient and effective way to increase traffic and online sales. But you have to know what you’re doing because it’s all too easy to waste money if you don’t. Fortunately, we’ve got everything you need to understand the basics of search retargeting right here. Read this article, and you’ll be ready to start your own retargeting campaign.
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