This feature affects (and if you have it, benefits) all aspects of your digital publishing and content marketing strategy: a ‘responsive’ experience. I don’t need to explain to you what responsive web design is or that it’s important. You know. You know that it is important that your content not only loads on devices but that your content should be easy and pleasant to read on every device. Just to make it easy for you, I have listed some arguments and stats to help you prove why having a great reading experience is so important.
It is the bedrock of an amazing user experience (UX), search engine optimization (SEO), and delivering a seamless experience to your audience name a few. A responsive experience loads faster than an unresponsive one and delivers a better UX for longer visitor dwell time. Which makes complete sense, right? The more enjoyable and easier your content is to view on every device, the more inclined people are to stick around. And more time spent on your content means more opportunities to convert. But don’t just take my word for it. Kissmetrics says:
How Responsive Design Affects All Of Your Digital Publishing Results
  • “A 1 second delay in page response can result in a 7% reduction in conversions.”
  • “40% of people abandon a website that takes more than 3 seconds to load.”
While we’re on the subject of longer dwell times and faster loading speeds, it’s worth mentioning that all of these ‘responsive design’ benefits (which creates a better UX) - also directly contributes to increased SEO. This is because improving those metrics will send out positive signals to all the various search engines, namely Google, telling them to boost your search engine results page (SERPs) ranking. Win/win! Now, we can’t talk about SEO and Google without addressing the elephant in the room - mobile. I’ll make this as quick and painless as possible. Responsive content is mobile-friendly, and being mobile-friendly will drastically increase your readership because that’s where users are spending the majority of their time.
Our customers have tripled their readership and have seen at least a 25% growth in readers on mobile using the Readz platform.
Have I convinced you, or your boss, on the importance of having a responsive digital publishing platform yet? Just in case you’re hungry, here’s some more food for thought. Making your digital content ‘responsive’ is the best way to get the most of your mobile and tablet traffic. Perhaps even more importantly, it creates a seamless experience across devices for cohesive branding and customer loyalty.
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