This feature affects (and if you have it, benefits) all aspects of your digital publishing and content marketing strategy: a ‘responsive’ experience. I don’t need to explain to you what responsive web design is or that it’s important. You know. You know that it is important that your content not only loads on devices but that your content should be easy and pleasant to read on every device. Just to make it easy for you, I have listed some arguments and stats to help you prove why having a great reading experience is so important.
It is the bedrock of an amazing user experience (UX), search engine optimization (SEO), and delivering a seamless experience to your audience name a few. A responsive experience loads faster than an unresponsive one and delivers a better UX for longer visitor dwell time. Which makes complete sense, right? The more enjoyable and easier your content is to view on every device, the more inclined people are to stick around. And more time spent on your content means more opportunities to convert. But don’t just take my word for it. Kissmetrics says:
How Responsive Design Affects All Of Your Digital Publishing Results
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