Inbound Marketing And SEO: Attracting Qualified Leads With Content
In the span of a single month, more than 100 billion searches are conducted on Google worldwide. Studies show that organic search is responsible for 64 percent of web traffic, and that 80 percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. The numbers supporting SEO and organic search are astonishing. Online success used to be a matter of identifying relevant keywords, writing keyword-rich content, and link building or exchanging with little regard to quality. This is obviously no longer the case. As consumers become more educated and search engines more sophisticated, the ways in which businesses go about attracting qualified visitors must evolve, beginning with the development of an exceptional user experience. That experience begins and ends with quality content. Many businesses are realizing this and have turned to inbound marketing: a content driven, sustainable approach that continues to yield impressive results. In this post, we’ll dive deeper into how businesses can leverage inbound marketing, specifically content marketing, to attract qualified visitors.

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