Prevent Bounces with an Exit Intent

Exit intent popups have been on the rise in eCommerce, with brands sweetening the deal just as you begin to “walk out” of their online store. Who hasn’t seen and been more inclined to purchase something with a “Subscribe to our newsletter for exclusive updates and get 10% off your first order!” exit popup?
If you are a B2B company, you can use an exit intent to bring the reader’s attention to a new feature or product that they might have not seen. An exit intent offer of support or consultation could result in a direct lead!
What Is an Exit Intent? We’ve all seen it before, a sneaky popup that appears on screen when we are about to navigate away from a website: an exit intent. It takes up the full screen, and contains a call to action to make a last attempt to win us over. Also called an "Exit Popup" or an "Exit Intent Popup," they usually offer a last-minute discount or an option to subscribe for more content. Sure, these exit popups can be annoying, but the truth is, they really work.
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You can then choose from a variety of different ways you want your exit intent to appear.

The easiest and quickest option is to select “open a lightbox” from the list, which would would give you the standard pop-up look. You can then select “edit lightbox” to add text and a form to capture email addresses. The lightbox grays out the background of the page and has an image of an “x” that viewers will click to close it. On the Action menu, you can choose the “delay,” which is the amount of time the viewer will spend on your site before the exit intent pops up. We typically set it between 5-10 seconds, depending on the page.
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If you want a more custom look to your exit intent popup, maybe without the standard gray background that a lightbox provides, you can choose one of the other different actions. One way to accomplish this is to use the “show element” action. First, design the way you want your exit popup to look. You can create a large box and make it the same width and height of the screen. Add a form, some text, and style it. You can even design your own button that will allow the visitor to close the pop-up. You could make it as text or upload an image. Next, simply go to the Page’s action menu, and click the plus sign next to Exit Intent. Under Action, select “Show Element.” Click “select element on canvas” and then click the box you made. Then select the preferred delay time. You can even add another action, such as an animation, to make the box fade in gradually rather than suddenly appear. Lastly, all you have to do is select your box and open the page index menu. You’ll see that the element is highlighted in teal. Click the eyeball so that the box will be hidden on the page. This way, the exit intent will be hidden until someone tries to exit, which will trigger the “show element” action you set up.
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These are just a few options, but with Readz, you can customize your pop-up however you want.
Above all, exit intents are great for capturing your viewers’ email addresses so that you can reach out to them later and hopefully convert them as a real customer. They are an essential for any website or microsite. The good news is, you can easily create an exit intent popup in Readz!
Like all the other features in Readz, we’ve created our exit intent technology so you can design it however you’d like it to look.
To start creating an exit intent, be sure you’re not selecting any elements, and click the Actions menu for the page. Next to “On Exit Intent,” click the plus sign to add an action.
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IMAGE: SWELL.COM
How to Use an Exit Intent and Increase Conversions
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