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Why The Fold Is A Lie & How To Get Awesome Conversions Anywhere
By Marc Schenker
“The fold” has been heavily debated for years. It refers to the portion of a web page that's shown when first entering a site without scrolling down. It’s important because research has shown that the majority of clicks made by readers happen above the fold, leading to a best practice to "never put your call to action below the fold." Except there's a growing amount of research showing this best practice is misguided, making many people question: Where is the best placement for a call to action button?
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