THE IMPORTANCE OF BRAND STORYTELLING
At the heart of your story is the voice of your brand
WHAT IS BRAND STORYTELLING?
If storytelling is the sharing of events through words and images for the purpose of education and entertainment, then brand storytelling is exactly that, as it relates to your brand.
WHY IS IT IMPORTANT?
We are living in the modern digital age of go-go-go and bigger-better-faster, swimming against the ferocious tide in a sea of noisy, subpar content. Brand storytelling is important because it is the buoy that will keep your brand afloat while others slowly sink around you.
ISN’T BRAND STORYTELLING JUST A FANCY WAY TO SAY CONTENT MARKETING?
Just as every square is a rectangle but not every rectangle is a square, all brand storytelling is content marketing but NOT all content marketing is brand storytelling. Brand storytelling is a specific type of content marketing that draws us in emotionally. Great storytelling is an experience.
Stories fascinate. Facts bore. Yes, facts are important, but stories make us care and when we care, we respond.
WE ALL HAVE STORIES TO TELL. SELECT SOME.
Every brand has not just one, but multiple stories to tell. Every achievement, from conception of your brand idea through the direction in which you are headed, contains multiple stories.
- What is the story of how your brand started?
- How did your brand change people’s life for the better?
- What is the story of your brand’s core values and beliefs?
- What is the story of your lost product launch?
Stories are in everything and everything can become a story. Increase your visibility and presence with the ability to present your brand story as a white paper, e-magazine, brochure and more.
WHAT ARE THE ROLES OF CONTENT + DESIGN IN MY BRAND STORYTELLING?
Don’t forget, storytelling is not just about the content but also about the design. The container in which we put our stories, the format they take, the appearance they present, all are a part of the story itself.
The element of design can take an annual report from dull and dry to inspiring and imaginative. From color choices, to images, to structure and placement, design can evoke feelings almost instantly.
WANT TO KNOW MORE ABOUT BRAND STORYTELLING?
Our guide to storytelling marketing is a comprehensive “how to” for telling the stories of your brand. From the “why’s” of brand storytelling importance to the discovery of the best storytelling strategies, our guide provides you with the tools to create an experience for your intended audience.
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With examples and advice from some of the best storytellers, you will walk away from our story ready to tell yours!